What do we want?

We want to influence a positive change in driver behaviour, so that incidences of road rage diminish and drivers are a lot nicer to each other on the roads.

How will we do this?

1. We will spread the word...
...Road rage is a real issue and road rage hurts. Violence is never the answer.
We will raise awareness of the effects of road rage and aggressive driving, so more and more people think twice and are nice!

2. We will share practical strategies
How do you stay calm, tolerant and respectful? How do you “let it go”? We will work to educate and share practical strategies for positive self management behind the wheel.

3. We will campaign for change
We want driver attitude to be made higher priority and given closer attention on the ‘learning to drive’ agenda. It’s about how you think and not just how you behave.

And the Outcome?

If just one person thinks twice, and chooses to act in a non-violent manner, we will have succeeded. (We want to end violent actions, but remember that thoughts and words can be violent or non-violent too.)

Toby Cooke, age 25, died following a road rage attack on the M1 motorway in Bedfordshire in May 2008. It left a big Toby-sized hole in the lives of his family and friends, and a year of challenging criminal justice procedures to cope with. 11 months later, the man who killed Toby was sent to prison; this is a tragedy for two families. Toby's death was pointless - it only needed an attitude and decision of non-violence to change the outcome.
We are determined to be part of the solution. We want to spread the message that violence is never the answer; to influence a change in behaviour on the roads so that we're a lot nicer to each other.
And if just one person thinks twice, and chooses to reject violence as a course of action, we will have succeeded.

... and the success has already begun .. see Good Stories. Let's hear more please.

"How long shall they kill our brothers while we stand aside and look ...?" Bob Marley, Redemption Song